February Path To Ownership Book Series

Each month the team at fit20 USA Franchising is providing reading suggestions for individuals who are interested in entrepreneurship and franchise ownership.

Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones

James Clear

Habits control our everyday life, whether we notice it or not. Some may be beneficial for us, like waking up at a certain time every day. Some may be bad for us and need immediate change.

This best-seller teaches you how to make time for new habits, how to break old habits, how to get back on track when life gets off the rails, how to find motivation, and much more.

Purchase Atomic Habits HERE


How to Win Friends and Influence People

Dale Carnegie

Relationships are key to building not only a successful business but a successful personal life. Written in 1936, this timeless book demonstrates six ways to make people like you, twelve ways to convince people of your way of thinking, and the nine ways to change people without resentment.

Purchase How To Win Friends and Influence People HERE


Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

Brené Brown

Known for her blunt style of writing, Brown holds no punches as she teaches readers how to become a consistent and effective leader. In “Dare to Lead,” Brown uses 20 years of research on the topic to show readers how to lead in both small business and corporate settings.

Purchase Dare to Lead HERE

The Power of Regret: How Looking Back Makes Us Look Forward

Daniel H. Pink

Regret is a part of everyday life, especially in the world of business. In this book, Pink teaches readers how to use four core regrets to find a better path forward in life. Instead of focusing on the past, Pink shows readers how to use those experiences to better oneself and move forward with an eye to the future.

Purchase The Power of Regret HERE

High Conflict: Why We Get Trapped and How We Get Out

Amanda Ripley


Unfortunately, conflict is inevitable in the workplace. Whether it is due to differing viewpoints or other factors, it can easily derail a project. Amanda Ripley shows readers how people are easily trapped in conflict and how to escape it. Once escaped, Ripley shows how to change that conflict into a force of good.

Purchase High Conflict HERE